Me and a landscape photo near Ennis, Montana

Engineering Management, Big Data and Computational Advertising

the Rubicon Project

From 2009 to 2016 I worked at the Rubicon Project Chief Scientist finishing as Chief Technical Officer.

What is that?

The Rubicon Project's mission is to automate the buying and selling of advertising. Rubicon's system is a real-time exchange handling powering the programmatic based marketplace of the thousands of publishers and advertisers. On a typical day in 2016 it handles 500B+ HTTP events, 50+ terabytes of data and $2M+ processed advertising spend. Rubicon Project IPO'd in 2014 as RUBI on NYSE.

Previously I helped restart OthersOnline, which was acquired by Rubicon. Our technology uses NLP, biologically inspired algorithms, NoSQL, Hadoop and a search engine turned upside-down to mine weblog data and optimize advertising. We beat Google's AdSense head-to-head in several controlled experiments.

From 1999 to 2007 I worked at RightNow Technologies, a leading CRM vendor specializing in eService. I worked within the RightNow Labs researching and implementing technologies from Artificial Intelligence to provide enhanced features to their CRM suite of products.

Talks and Articles

Making RTB a More Efficient Marketplace for Both Sides
Introduction to Rubicon Project (2012)
ADS*CON 2014: Welcome To The Machine: Neal Richter
ADTRADER CONFERENCE 2013, The Path to Holistic Yield Management
Neal Richter, Chief Scientist at The Rubicon Project, Explains the All-In Auction
Neal Richter, Chief Scientist at The Rubicon Project, Explains Deal ID and the RTB Protocol
How Can Ad Tech Save the Publisher? ATS London 2016 Panel
Leveraging Native Advertising Tools: Advice from Neal Richter of Rubicon Project Application Developers Alliance
Rubicon Project's Neal Richter Explains 'Header Bidding' - Part One of Two Rubicon Project's Neal Richter Explains 'Header Bidding' - Part Two of Two Rubicon Project's Neal Richter & Glam Media's Art Schram - 2012 IAB Ad Ops Summit
AdMonsters OPS NYC 2012 - Rubicon Project - From RTB to Programmatic Guaranteed: Protocols, Algorithms & Auctions.
Open RTB panel - IAB Ad Ops Summit 2011